Consuelo S. Meux, Ph.D. – Writing Life Center

There you are, laboring over your keywords. Writing used to be quick and easy for you but now you worry about keyword density, keyword placement and all those other keyword issues.

But what’s a keyword for anyway?

Web writers often wonder if writing using proper keyword density is for the web site writer or for the reader? Well the answer to that is – keyword writing is for both the writer and the reader.

You, the writer benefit by using keywords through the increase in traffic your website or blog receives when an interested reader finds your content. Keywords are the driving force on the web that brings readers to what you have to offer.

Therefore, keyword writing is for the benefit of the writer.

But wait – there’s more.

Readers won’t stay at your site very long if they don’t find what they want and find it fast. Online readers are not like literary readers who are willing to let you tease them by setting the scene for your story before getting to the point. The online writer is rather spoiled. She wants to get to the point fast. That reader clicks to your site and expects to see some type of evidence that you have what she’s looking for before giving you the chance to go on.

Having the right keywords front and center at the beginning of your web page are a key to keeping the reader at your site long enough to get him to do what you desire. And actually, online, you want to get readers to do what they want to do – that is, buy something, find something, order something, learn something.

So keywords are for your readers benefit too.

Looks like keyword writing works for everyone online. Getting keyword content written just for you could be the best business move you make in 2009.

Writing seo content for your web pages can really be fun when you know what to do. First of all, make each page of your website focused on one topic. That was a difficult concept for me to grasp at first.

The reason is that many web sites seem to pile all types of information on each page. But this makes pages hard to find unless you are searching for specific information. These pages don’t always rank high in the search engines.

The best websites or the ones that are easy to read and navigate. People come to these type of pages the most.

The best websites focus on one keyword per page. So find the one keyword to focus on when you plan your website. You will find it a lot easier to get your website written.

Start with a list of your designated keywords. List these out and determine which keywords you want to use for your main pages. Then select keywords to go under the main ones as sub-keyword topics. This is similar to having a book chapter with topics within the chapters.

For instance:

How to fly a kite
* Kite flying start-up
* Kite construction
* Get kite ready to fly

Of course, “How to fly a kite” would be the main page. On that page you write content that links to information on kite flying start-up, kite construction, and get kite ready to fly. These links do not have to be in the web site content area. People will only get to them by reading the information on that particular page and clicking the links.

Start writing your web navigation by listing your main keywords then put the sub-keywords into place. This will help get your writing plan started and your website will be easier to finish.

Writing articles for the web is one of the best ways to drive traffic to your sites. People come to the web to read information. They want answers to questions. Some want to learn new ideas or techniques. Web articles are a primary source of information.

Writing web articles is a task that really isn’t that difficult to learn. Once you get the technique down, you can whip out an article in 30 minutes or so. The key is to know the keywords you want to use and write around those words.

Writing around your keywords gives several advantages:

1. Readers feel they are getting what they want. People find your articles by typing in keywords. When you provide the words they are looking for in your article, the reader feels he is getting what he looked for.

2. You keep the information more relevant. Writing around a keyword keeps your writing focused. You write to answer the question posed by that keyword. This means the information will be tighter and more relevant to that keyword.

3. You write faster. If you’re going to focus on one keyword, your writing will be faster. You won’t tend to ramble as much and will get to the point. This is good for you as a writer and good for the reader who won’t get bored.

4. You’ll know when to stop. If you’re writing in a focused manner around one keyword, you will eventually run out of information to put in your articles. Most articles for web directories are 500 to 1200 words. If you have more information than that, break it up into two articles.

Write an article a day to get into the habit of writing web articles. You will be pleased to see how much quicker the process goes with some practice. You’ll also love driving traffic to your site with seo rich content.