Why Every Writer Needs an Online Presence
Do you have a strong online presence as a content writer only? For instance, do you have an updated website that’s strong in SEO? As a writer, your website is one of your most important business tools. If you don’t have a website, consider creating one and here’s why:
Your Customers Do Online Searches
The internet has grown to become a huge reference tools. It’s used to find information on all topics, products and services. If you’re mentioned anywhere online or if people meet you offline and you offer a services, potential customers will likely use go online to find out more about you.
Additionally, many of your customers will likely already be online service business owners. So they are savvy about doing online searches. It also means they’re looking for writers and professionals in other areas who are familiar with online writing for the internet and the ability to understand various content formats for the web.
Your website provides the opportunity to demonstrate your ability to write for the Internet. It establishes your credibility as an online writer.
Your Website Serves As Your Portfolio
If being paid writer is one of your goals, it’s important to have a portfolio of your work available for others to view. Potential clients want to see your work before they hire you and a website can display samples of your work in any of the formats you can produce. It will also be a testament to your writing style as each page of content on your blog or website provides a sample of your writing.
Credibility and Authority
In addition to being able to display writing samples, you can establish credibility and authority. Both are buying triggers. They motivate a purchase. Credibility can be established through your content. You can also publish organizations you belong to.
Publish awards and recognitions you’re received. Perhaps most importantly you can publish your client testimonials. Some writers dedicate an entire page on their website to listing testimonials. You might also consider listing the companies you’ve worked with and linking to them.
Your Website Establishes Your Brand
As a small business owner your personality is your brand. It’s important. People connect with a brand. When they do, they remember you. They also want to buy from you. One of the primary buying triggers is likeability. If your website visitors like you, they’re more likely to buy from you.
Your personality is communicated through your writing each page on your website can further enhance your brand and your connection to your prospect. Whether you’re sarcastic, Zen, enthusiastic or serious, your brand helps sell your writing services.
Be More Effective & Efficient
Finally, your website can help you make your business more efficient.
On your website you can include an order form. Prospects can fill out the form. It’ll be instantly emailed to you and you can create a response based on their needs. You can also collect payment on your website with a pay PayPal link or other shopping cart software.
You can also include your policies, procedures, and FAQs on your website. This makes it easier for prospects to learn everything they need to know before they hire you.
If you’re a writer consider creating a website. It’ll help you build and grow your business. It’ll help you streamline your business. And it can help you find more ideal clients. You simply can’t lose when you have your own website.